Published on December 06, 2022 at 10:45 a.m.
We can never repeat it enough: social networks have become the favorite place to find the best beauty products on the market. While they regularly highlight cosmetics unknown to the general public, they also help to give a second life to beauty products that have become cults. One thinks in particular of Clinique’s famous “Almost Black” lipstick which, after 50 years of existence, has experienced an unprecedented resurgence in popularity thanks to TikTok. Lately, it’s another lip product that’s been talked about on the Chinese platform. This is the balm Beautifying Instant Radiance by Clarins. Marketed for the first time in 2007, this lip gloss counts, at the time of writing, more than 101 million views on the favorite social network of beauty addicts.
Why such a success ?
If this tinted lip balm is not new, it is making a comeback on the beauty scene. A phenomenon which can no doubt be explained by the scale of the clean girl look », a refined and minimalist beauty treatment that consists of enhancing your complexion and your features with only the bare minimum of beauty products. Indeed, the Clarins “Eclat Minute Beautifier” balm is delicately applied to the lips and colors them with a shiny and discreet veil for a most desirable biting effect. Among her biggest fans, we find in particular Kate Middleton who swears by this product to display subtly rosy and hydrated lips throughout the day.