Published on September 09, 2022 at 11:30 a.m.
Cock-a-doodle Doo ! After bread or wine, it’s the turn of French skincare to panic the planet. For several months, French brands sold in pharmacies have been everywhere on social networks. Results ? Some products find themselves out of stock, victims of their success. It must be said that on TikTok, the hashtag #frenchpharmacy cumulates at the time of writing these lines more than 39 million views. On the application, many American women praise the merits of care made in France underlining their low price while lamenting not being able to find them in their country. In its report, the online shopping platform, Stylight, confirms this phenomenon and notes a considerable increase in clicks for the Avène (+1000%) and Nuxe (+263%) brands. In the sights of beautistas? Clean, natural and above all effective treatments. And for that, it would seem that there is only one address: France.
@charlotteparler French #skincare is simple for a REASON #beauty #french #France #skincare101 ♬ original sound – Charlotte Palermino
Why so much success?
But to whom do we owe this spike in interest? If since the dawn of time, French pharmacies have had good press (some tourists come back with made in France treatments as “souvenirs”), for the past few months some beauticians and international skinfluencers have been documenting their beauty hauls and revealing their must-have miracle products. Among them, we find brands such as Avène, Caudalie and Laroche-Posay. It was enough for these claws to go viral. Another skincare brand in the spotlight? Eucerin. German expertise is also experiencing its heyday. A phenomenon that bears a name: G-Beauty (“G” for Germany). Unlike K-Beauty known for its concept of layering, this trend consists of going straight to the point by opting for clean and targeted products designed by experts. With the success of French brands, are we witnessing the emergence of F-Beauty? Story to follow…