Posted on November 15, 2022 at 11:59 p.m.
Natural, elegant, humble and comfortable in one’s skin, we take little risk by saying that Sandrine Kiberlain is unanimous: we all want to love it. However, the actress never wanted to become the face of any brand. For The sea, she makes a semi-exception. Without becoming an “ambassador” strictly speaking, she agreed, through a video, to associate herself with the values and benefits of the cosmetics brand that she discovered thanks to her make-up artist. “Amazed by his benefits”, she has been faithful to him for years. She says she was interested in the story behind these pretty jars and very soft creams, and was fascinated by the discovery of “Miracle Broth”, a miracle elixir from seaweed used in all La Mer products.
Californian seaweed to treat cuts and burns
In the 1960s, a NASA physicist, Max Huber, seriously burned following an explosion in his laboratory, was looking for a way to relieve his pain. He then noticed that the fishermen on the coast of San Diego in California, where he lives, heal their skin bruised by the sun and the sharp nets, by applying seaweed. He then recovers this kelp to submit it to more than 6000 experiments, for twelve years, mixing them with Calcium, Magnesium, Potassium, Lecithin, Iron, vitamins C, E and B12 as well as essential oils of citrus fruits, eucalyptus, wheat germ, alfalfa and sunflower, until you find the perfect mix. A magic potion with nourishing, restorative and smoothing properties that have since been widely demonstrated, used in all La Mer treatments.
The cream, thick, unctuous and containing very few preservatives, quickly became a best-seller, and, until it arrived in Europe, it was very chic to bring it back from the United States. In 1996, the first line of face and body care was launched in France, offering serum for eye contours, make-up removers and sunscreens.
A word-of-mouth reputation
La Mer is one of the few very discreet cosmetic brands in terms of communication. Its reputation and its success were essentially built through word-of-mouth. Its high price range is explained by the length of the fermentation process (between 3 and 4 months), the hand harvesting of seaweed (in Vancouver Island in the Pacific Ocean, where they are the better) and the manual filling of each pot in particular.
For the first time in France, La Mer wanted to embody its values by giving voice to a personality that resembles it, chic and minimalist, attentive to nature and in particular to the ocean.
Find all La Mer products on cremedelamer.fr