Rapper Lil Nas X becomes Yves Saint Laurent’s beauty muse (and we’re delighted!)


Published on September 07, 2022 at 4:34 p.m.

Rapper Lil Nas X becomes Yves Saint Laurent's beauty muse (and we're delighted!)

Rapper Lil Nas X becomes Yves Saint Laurent’s beauty muse (and we’re delighted!) – © YSL BEAUTE

Yves Saint Laurent has named the American rapper ambassador for its cosmetics and perfume lines in the United States.

Impossible to miss the Lil Nas X phenomenon. This 23-year-old rapper has become a real phenomenon in record time. Propelled on Tik Tok, Montero Lamar Hill, of his real name, has settled at the top of the international charts thanks to his songs that have become viral like “Montero” or “Old Town Road”. He even dethroned Queen Mariah Carey’s record by remaining more than four months at the head of the American Billboard. If his rhythmic music makes the young generation dance, his autobiographical texts command admiration. In June 2019, during Pride month, the rapper came out in a series of tweets. Lil Nas then becomes a queer icon in an environment that is rather hostile to LGBTQ+ issues. A hailed audacity, a recognized genius and an unstoppable creative freedom… It was enough for Yves Saint Laurent to make eyes at him. The French house has decided to name the rapper beauty muse for its cosmetics and perfume lines in the United States. A strong message that makes Lil Nas X the first gay and African-American beauty ambassador.

A free and electrifying campaign

Face of the new Rouge Pur Couture lipstick campaign: The Bold as well as Volume Extrême Lash Clash mascara, Lil Nas X appears with a cat eyes iridescent blue and an ultra-desirable nude mouth. A campaign that YSL beauty wanted to be as free as the artist. “It’s an electrifying campaign that imagines this new world and sends a powerful message: together, change is possible,” wrote the brand in a note of intent. With its new muse, YSL beauty confirms its desire to revolutionize the future of the beauty industry by following a free, daring and hopeful path. We follow without hesitation.

Read also : How to choose a mascara ?



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