Published on June 03, 2022 at 4:27 p.m.
Kim Kardashian is a true businesswoman and nothing stops her. While she had embarked on the cosmetics industry with her own make-up brand “KKW Beauty”, the young woman ended up putting an end to her beauty brand. The reason ? Rethink it completely. At the time, she announced on her Instagram account that she wanted to work on “new, more modern, more luxurious and more sustainable products”. A promise kept today with the arrival of its new brand “SKKN by Kim”.
Far from following in the footsteps of KKW Beauty, SKKN By Kim goes beyond classic makeup and promises to be a premium skincare blend. At the base of this new range: 9 products, inspired by Kim Kardashian’s own skincare routine.
Release date ? Products? Packaging? Everything you need to know about SKKN By Kim
On June 21, 2022, 5 years to the day after the launch of KKW Beauty, SKKN By Kim will be available for sale.
Among the products that make up this new brand, we find all the essentials for a complete skincare routine: a cleanser, a toner, a exfoliatinga hyaluronic acid serum, but also one with vitamin C8. Also added is a face cream and a cream eye areamoisturizing oil drops and a night oil.
9 products that Kim Kardashian has redesigned, to offer us a new experience, both in texture and in compositions. A big launch that she justifies with the American magazine “Allure”: “I was advised not to offer everything at once. But only launching 3 or 4 products would not have been my routine reality”. Despite everything, the star specifies that the products can be used separately and will be just as effective.
Another essential point for the eldest of the Kardashian tribe: that these products can be suitable for everyone. Indeed, “it is important not to have an age limit. This line of products must be suitable for all skin types, even the most mature”.
On the packaging side, here too, we are far from what KKW Beauty offered. The lines of the products are refined. The wrappers mimic stone in varying neutral tones, while being made from lightweight plastic. Each product is also rechargeable, vegan and cruelty-free, a green plus that we appreciate.
The range will be available on June 21 only on the site SSKN BY KIMwith prices ranging from $43 (around €40) to $95 (around €89)