I tested Dior Beauty’s Atelier des Rêves, a magical pop-up store for the holidays


Published on December 05, 2022 at 3:13 p.m.

I tested Dior Beauty's Atelier des Rêves, a magical pop-up store for the holidays

I tested Dior Beauty’s Atelier des Rêves, a magical pop-up store for the holidays – © Christian Dior Parfums

Between augmented reality, make-up service and personalized engravings, we take you to the Atelier des Rêves.

In the heart of Parc Monceau in the 17th arrondissement of Paris, this December 1, temperatures are plummeting. What better way to warm up than to enter Dior’s magical pop-up for Christmas? It is indeed the first day of the ephemeral place which opens its doors to the public from December 1 to 10 on registration and is already full.

We are welcomed with hot chocolate and shortbread before entering this workshop inspired by the festive universe of the Château de la Colle Noire. In a mansion, we discover all the entertainment that sounds like an enchanting break before the end of year celebrations.

© Christian Dior Perfumes

On the ground floor, you can admire a tree made up of bottles of J’adore perfume as well as a long table ready to celebrate New Year’s Eve like the actress Anya Taylor-Joy, muse of the house, in the Dior Holiday campaign. An inspiring dining room where, between two golden plates, perfumes and lipsticks from the collection mingle. On the same floor, we discover the immersive room where we can be filmed in a cloud of constellations for a magical memory.

© Christian Dior Perfumes

The beauty area

After climbing the stairs, we find ourselves in the heart of the perfume workshop. There, we compare the different scents, while being accompanied by an expert on the choice of a fragrance from the Private Collection. My favourites ? Amber night and Bois d’argent, which are among the house’s best-sellers. It is possible to have them engraved but also to choose a personalized box with a body cream, a candle or even a hand soap in order to live the scented experience at home. The gift boxes display the constellation patterns drawn by the Italian artist Piertro Ruffo.

© Christian Dior Perfumes

There are also the brand’s best-selling perfumes such as Sauvage or Miss Dior, as well as the luxury brand’s Advent calendar. Something to treat yourself or offer an exceptional gift to your loved ones. The fragrant workshop ends with our favorite corner, gold leaf engraving. Gold leaf is placed on a J’adore perfume (obviously) and the specialist writes initials on it. Exceptional customization for an unforgettable memory
On the same floor, you can live an augmented reality Meta experience allowing you to create a star filter with your smartphone. Time to immortalize the constellations dear to Pietro Ruffo and Christian Dior.

Last workshop and not least, the make-up touch-up. With a professional, it’s time to go to the touch-up offered to get a makeover before the end of the experience. Sonia gives us her tips while unifying our complexion and applying a coral effect blush looking good. She introduces us to the brand’s new products created by Peter Philips, Dior Creative and Makeup Director, and recommends a lipstick suited to our style and skin tone. The result is stunning ! Scented and made up, we are ready to return to the winter cold and get out of this enchanted break.



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