Exclusive – To celebrate its 10th anniversary, La Petite Robe Noire by Guerlain is reinventing itself

Published on August 29, 2022 at 8:00 am

On the occasion of the 10th anniversary of La Petite Robe Noire, the French house Guerlain revisits its greatest success: its Intense eau de parfum. Discover the new campaign exclusively on ELLE.fr

An iconic silhouette, a legendary soundtrack and, above all, a timeless fragrance. In 2022, the Little Black Dress by Guerlain celebrates its 10th anniversary. To mark the occasion, the Parisian house has decided to reinvent its Intense eau de parfum. If the juice remains faithful to its gourmet floral signature (fortunately), Guerlain has imagined a new visual harmony. Other good news: the fragrance now consists of beet alcohol from organic farming. A desire for the brand to once again be part of an environmental and sustainable approach.

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More committed but still just as Parisian, the perfume remains instantly identifiable. Like this new campaign. Following the voice of Nancy Sinatra, Guerlain’s cult heroine takes us on a journey through different corners of Paris. From the Eiffel Tower to the Arc de Triomphe via the roofs of Haussmannian buildings… the House pays a beautiful tribute to the City of Light. Behind these beautiful illustrations, Guerlain does not forget the message: continue to unite as many women as possible and invite them to get going!

La Petite Robe Noire, the new Eau de Parfum Intense available from September 1, 2022 in stores. From 76€.

© guerlain

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