Emma Watson revives the pixie cut in the campaign for the new Prada perfume

Published on August 19, 2022 at 9:29 am

Emma Watson revives the pixie cut in the campaign for the new Prada perfume

Emma Watson revives the pixie cut in the campaign for the new Prada fragrance – © Tiziano Da Silva – Pierre Perusseau / Bestimage

British actress Emma Watson becomes the face of the new Prada perfume… and that’s not all! Zoom.

It was at 6 p.m. sharp, Thursday, August 18 that the news fell: Emma Watson became the face of the new women’s fragrance from the Italian house Prada, called Paradoxe. A news unveiled at the same time by the British actress on her Instagram account and accompanied by a second revelation: she made her debut as a director. This is what we learn in the caption of his post: “When Prada asked me to be the face of their new perfume campaign, I asked if I could direct it. Months later, I am able to share with you the results of the faith they had in me. I can’t wait to share this piece of my art, and I hope you enjoy it as much as I enjoyed making it.” Then, the 32-year-old took the opportunity to say a few thanks: “I could never have done this without my incredible team of collaborators. Thank you for your time, your commitment, your talent and your passion. »

A first image of the actress unveiled

To discover the new fragrance, the first images of the campaign and the talents of Emma Watson, we will have to wait a few more days, more precisely until August 22, 2022. To make us wait, the luxury house has nevertheless unveiled a first shot of the actress, and the result of the Prada Beauty makeover is “wow”. His piercing gaze accentuated by a brow lift controlled is accompanied by graphic make-up that is both strong and discreet. But what catches our attention from the first glance is, without a doubt, its short haircut (which also highlights her magnificent earrings signed by the brand). After adopting her in the 2010s, Emma Watson traded her wolf cut and revive the pixie cut for this new campaign. And it suits him perfectly! A first snapshot of taste that lets us imagine the power of the fragrance (and the campaign that accompanies it) about to be unveiled. Hurry !

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