Posted on September 28, 2022 at 11:23 a.m.
The rumor had been circulating for a few weeks. It is now confirmed. The French fashion house Balmain launches into beauty (for our greatest pleasure), alongside the American cosmetics group, The Estée Lauder Companies. In any case, this is what the brand reveals through a press release made public on September 26, 2022. The idea behind this alliance? “To collaboratively develop, produce and distribute an innovative line of beauty products that will speak to luxury consumers around the world.” Dubbed Balmain Beauty, this eagerly awaited new cosmetics brand promises “exceptional design, unique craftsmanship and an unwavering commitment to innovation”.
A close collaboration
This new range – overseen by Guillaume Jesel, Global Brand President of Tom Ford Beauty and Balmain Beauty at The Estée Lauder Companies – will be developed in close collaboration with Olivier Rousteing who – at the head of the artistic direction since 2011 – is constantly reinventing codes and advocating inclusive fashion while continuing to rely on the heritage of Pierre Balmain. “For more than ten years, the Balmain team and I have been pushing the boundaries of what is possible in fashion. We are determined to reflect the way today’s diverse generation wants to live and dress, he begins by explaining. So obviously, there was no way we would grow in beauty without making sure we had found the partner who would understand and share our vision. From the start, The Estée Lauder Companies has made it clear that it supports Balmain’s distinctive vision and our goal to disrupt the global paradigm in prestige beauty”.
A new Instagram account to follow
In recent days, the (good) news has been widely shared on social networks, including on the Instagram account of Olivier Rousteing himself, The Estée Lauder Companies and the fashion house Balmain. But that was without counting on the birth of a brand new account: Balmain Beauty. A new Instagram page which, we have no doubt, will allow us to follow the first steps of this pretty collaboration announced for the fall of 2024 (patience) which still has many surprises in store for us.