Published on October 21, 2022 at 4:48 p.m.
Faced with our cosmetic departments and the multitude of products and treatments on offer, how do you find your way around? It’s not easy to choose among our favorite treatments, nor to decipher their label (whose ingredients have long scientific names). This is why, before buying, some turn to the Yuka application, which for a few years now has become a real phenomenon. And for good reason, the platform was born in 2017 with the objective of “making the composition of food products more transparent in order to allow consumers to make more informed choices”, we can read in the press release. Faced with its success, a year later, the three co-founders – the brothers Benoit and François Martin as well as their friend Julie Chapon – embarked on the analysis of cosmetic and hygiene products. Another success! In total today, no less than 1.5 million cosmetic products (from face, body and hair care to make-up) are listed in this database. A way to consume better, more easily? We will see.
How does the Yuka app work?
Once the application is downloaded, a scan is enough to assess the impact of the products on our health. Treatments are assigned a color code – ranging from green (excellent/no risk) to red (poor/at risk) as well as a score out of 100). These are assigned according to the ingredients contained in the formula and their “proven or suspected” risks. Allergens, endocrine disruptors or carcinogens… are screened taking into account “the state of science based in particular on ANSES, CSSC, IARC, the SIN list or independent studies”. Each product registered in the Yuka database therefore has a detailed sheet with its components. If the treatment obtains a negative assessment, similar products with a better impact on health are then offered to the user.
It should be noted that Yuka does not take into account the quantity of each of the substances in the formulas. Some see it as a limit, a bias. But remember that it all depends on the measurement methods used. Indeed, this can lead to different ratings from one application to another, and this, for the same product. However, in general, all apps rate controversial ingredients similarly.
A double-impact platform
If this platform aims to help consumers to better choose their product, it also helps to change the positioning of manufacturers. Indeed, through an impact measurement carried out with 230,000 users and 21 manufacturers by the organization, in 2019, it was noted that 92% of users put the products back when they were rated red in the application. A figure not without consequence which gradually leads the cosmetics industry to modify, improve and reinvent its formulations over time to offer better products.
From now on, many care and cosmetic products obtain a green note, in other words excellent and risk-free. Some even get the Grail, that is to say the score of 100/100 on Yuka like this low-cost anti-aging serum. And he is far from the only one!